Yuri Trafane is an author, educator, and founder of Ynner | Developing People. He originally majored in chemistry at the State University or Campinas (UNICAMP) and later, in Market Management at Escola superior de Propaganda e Marketing (ESPM). He kept on his educational development journey through two MBAs – at University of São Paulo (USP) and at Fundação Getúlio Vargas (FGV), a Post-MBA at FIA and a Specialization in Competence Management.

Yuri has built his professional experience upon that solid theoretical foundation, working in widely renowned companies such as Johnson & Johnson, Unilever, Parmalat, Bauducco, and Grupo Abril. For the past 20 years, he has been the CEO of Ynner | Developing People, leading teams and working as a consultant for several world-class companies, Including Nestle, Bayer, Bosch, Sanofi, Medlev, Nivea, Eaton, Coodyear, Hering, Ultracargo, Chilli Beans, Mercedes, Agroceres, Anhanguera and Wal-Mart, to name a few.

As a professor for graduation and MBA courses. Yuri teaches management strategy and marketing. He is a certified coach by the Association for Talent Development in the United States. specialized in Strength-Based Coaching by Gallup. He also founded and served as president of the Entrepreneurship Committee at the American Chamber of Commerce in Campinas, remaining as a board member. He is the author or the book “Venda com Corpo, Mente e Alma” and contributor to the books “Liderança Empresarial” and “Os Desafios da Liderança”.